HIGHLAND Spring is trialling a 100%-recycled plastic “eco” bottle to gauge public reaction, in what it says is a UK first in its category.
The Perthshire company said the trial would start this month with the launch of a 500-millilitre Highland Spring eco bottle in selected Tesco stores in Scotland. This will be followed by a launch in Sainsbury’s stores in England.
Highland Spring said the eco bottle would also be available at the Fever-Tree Tennis Championships at Queen’s Club.
It noted the bottle was made from 100%-recycled plastic. It emphasised the label and cap were not made from recycled plastic.
Highland Spring noted the bottle, label and cap were 100%-recyclable.
It said: “The results are set to help measure the public’s perception of recycled plastics and their reaction to a 100%-recycled plastic water bottle. The insights will feed in to category-wide strategies to help eliminate plastic waste.”
Highland Spring chief executive Les Montgomery said: “Plastic is a valuable resource that shouldn’t be treated as waste and we encourage everyone to get involved in this trial. Tell us what you think of the eco bottle and then recycle it afterwards to help keep the circle of recycled plastics going.
He added: “This is a significant step that is part of a longer-term road map to eliminating plastic waste as more and more consumers recycle their plastic bottles and we can source recycled plastic in the quantities and quality we need.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here