Scottish football’s purse has long languished in the shadow of its counterpart south of the Border, so it is refreshing to see a growing business state its intent to increase investment in SPFL clubs.

Over the last 20 years, while multi-billion pound global deals are signed by the English Premier League, the Scottish equivalent has been a handful of change.

The return of Rangers, Hearts and Hibs to the top flight should give Scottish football wider appeal, and with TV audiences already on the up, perhaps there is a chance that McEwan Fraser Legal’s commitment to the game in Scotland could persuade others to follow suit.

Perhaps more interestingly, a statement of intent of this nature is unusual in the legal world. Traditional legal partnerships are more likely to be found sponsoring a touring Shakespeare production than something with the mainstream appeal of football.

For McEwan Fraser, and Aberdein Considine, itself involved in football sponsorship, which are also focused on the property market, visibility at grounds and on television is invaluable.

Ken McEwan, founder of the law firm, admits that the commitment to football is a labour of love, but he is quick to add that it is also a “hard-headed business decision”.

And that’s the crux of the announcement that McEwan Fraser Legal aims to strike deals with more Scottish clubs than any other business: it does not do so to benefit football first and foremost, but because it has identified that the Scottish game has returned to a point where it is beneficial to the business to be associated with it.