Beer winner
IT is fair to say Tennent’s Lager emerged better than BrewDog following a recent social media spat between the pair. The row saw the Glasgow brand deliver a withering response to a less than complimentary tweet from the craft brewer about its product. The BrewDog tweet has since been deleted.
Stephen Glancey, boss of Tennent’s owner C&C said: “It does show you the power of the Tennent’s brand [and] shows you we are no too bad at our social media either. It is a double-edged sword, social media, it can either be very good for you [or] very bad for you.
“Good luck to them, I’m not going to make any observation about BrewDog, but attacking a domestic player in your home market is not smart.” Mr Glancey added that, with C&C now in charge of BrewDog’s main route to market in the UK via Matthew Clark, “all of a sudden maybe their commercial interests prevailed, because they deleted their tweet”. Ouch.
Flying again
NEIL Lennon re-enacted the aeroplane celebration he deployed to savour Hibs’ dramatic equaliser against Rangers on Sunday in a famous Edinburgh pub, video footage posted on youtube confirms.
And the repeat performance proved to be a useful bit of brand exposure for Dublin-based C&C Group, owner of one of Scotland’s biggest drinks brands.
Chief executive Stephen Glancey said: “When Neil Lennon was filmed in The Three Sisters running around doing his pitch invasion, he’s holding a pint of Tennent’s Lager!”
Kiwi ned
COMBINING the words wine and ned produces a very different result in New Zealand than it does in the west of Scotland.
The Bottom Line was queuing in its local food and drink emporium when it stumbled across a rather attractive wine bearing brand name The Ned.
On further research, we discovered The Ned belongs to a range of Kiwi wines made by Marisco Vineyards in the famed Marlborough region.
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