Carrie McAdam


I style fashion shoots for the Herald Magazine and Sunday Herald, as well as contributing written pieces on fashion and lifestyle subjects.  Since joining in 2007, I have been fortunate enough to travel around Scotland on occasions to work on fashion shoots for our titles. I was even sent to Paris for a fashion shoot for the Sunday Herald a few years back – a definite career highlight. My other interests include music, film and interiors.


  • Bonnie Bling

    Mhairi Mackenzie, 34, from the Isle of Bute, currently splitting my time between there and Glasgow. I studied at the old Building and Printing college in Glasgow and Caledonian University. I had been running my own design business for eight years prior to taking the plunge with Bonnie Bling. After a discussion with a friend which ended up in us trading Scottish slang words, I wanted to figure out how to turn the words into accessories.

    Why knuckle dusters?

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Carrie McAdam

Job Title

Fashion and Features Writer

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