From my digital predictions of 2012, there is one platform in particular that I firmly believe is the one to watch.
Pinterest is social media's newest recruit and although it has kept a relatively low profile since its launch in March 2010, its recent success is making the likes of Facebook, Twitter and Google+ stand up and take note.
In simple terms, Pinterest allows its users to "pin" images they find online to virtual pinboards, allowing you to categorise and share your favourite things.
It has presented a fresh approach on image curation, enabling you to share an interest in anything from fashion to food in a visual sense to create your own digital scrapbook.
Whether you list the places you want to visit, collate favourite recipes, discover new social media trends, decorate your home or keep an eye on the latest gadgets, Pinterest allows you be inspired.
I feel that Pinterest plays on the concept that a picture can be worth a thousand words, as the platform itself is extremely visual with very few words to back up each image. As if to say that words are not required. The image says it all.
As expected, Pinterest comes with its own digital vocabulary in the form of pinning and re-pinning and, similar to other social sites, users can follow other users, Like images and Re-pin images to their own boards.
I was lucky enough to be invited by a friend but the waiting list should not take longer than a week to grant you access. Once you're in, you can then invite an unlimited number of friends to join the network either via email or by importing your Facebook friend list.
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