It's been a good week for - angry women
All-action computer games are just for nerdy blokes who need to get out more, right? Wrong.
A new app is to be launched geared specifically towards the female market. The aim of the game is to take out the man in your life – but not in the wining-and-dining sense. Called Angry Wives, it offers the opportunity to vent frustration on your other half, although marital status is irrelevant. (The title Angry Birds was already taken.)
A tongue-in-cheek game of strategy and revenge, the app allows the player to chuck everything including the kitchen sink at her target, picking up diamonds as rewards. The sparklers can then be traded for "mad money", presumably to be blown on manicures, high heels or some equally patronising treat. The heavier the object you can land accurately on your man, the more diamonds you earn. But hitting the mark gets trickier as the game progresses as he enlists the help of his mates.
Developed by In Game Brands Pte Ltd, Angry Wives is being released in stages, which will at least give couples a chance to kiss and make up before the next download is available.
Virtual relationship counselling may well be the next project in the pipeline. Meanwhile, at least the crockery will remain intact.
It's been a bad week for - the anti-pink lobby
They were branded sexist and blamed for stereotyping girls, but Lego's "female-friendly" range sent sales rocketing to £2.5 billion.
With bricks in pink and pastel shades and featuring hair salons and kitchen equipment, the Friends range got a bashing from the pink police when it was launched a year ago. Nevertheless, it has become one of Lego's most popular lines, selling double what was expected. One set in the collection – Olivia's House – was the company's biggest-selling item worldwide, helping boost profits by 40%.
The controversial girly range attracted criticism from feminist groups across the world. The US-based Spark called on Lego to include "non-stereotyped activities" for girls, such as spaceships and firefighting. And Emma Moore, co-founder of the UK pressure group Pink Stinks, said the toys lacked Lego's traditional elements of imagination and challenge.
That little girls like lilac and enjoy fussing with hairbrushes is hardly the biggest issue in terms of gender equality. But maybe it's all just one big slippery slope. Before you know it, those little pink princesses will have fulfilled their destiny and grown into angry wives.
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