THE Conservative Party's online shop is not alone in stocking products of somewhat dubious taste.
The Scottish National Party is hawking baby bibs bearing the words "Future First Minister" while the Labour Party offers a commemorative 1980 mug, hardly its most glorious era.
But the Tories are taking a particularly brave stance offering large posters, printed on heavy art paper, with "We're all in this together" emblazoned across the length of Great Britain. The image is also available on fridge magnets and tea towels in case the Rembrandts are taking up all your wall space.
As the economy picks up this could be an increasingly hard message to sell.
The phrase first received an airing in George Osborne's Conservative Party conference speech of 2009 and has been much repeated since.
What an effective slogan it has been. Student demonstrators broke a few windows and protests by public sector workers created a bit of a noise. But for the large part people have remained stoic as benefits and services provided by the Government have been cut and wages from employers have remained stuck.
Much of the pain of this squeeze on incomes was offset by rock-bottom interest rates as the Bank of England tried to pump-prime the economy.
But this effect wore off some time ago and a report published by supermarket giant Asda last week showed the average household is now £868 a year worse off in real terms, taking account of inflation, than it was in 2009.
What is particularly damaging for the "We're all in this together" case is that the young and those on low incomes have been hit harder than the older and wealthier.
This analysis chimes with comments by Dalton Philips, chief executive of another supermarket chain Wm Morrison, who said recently that it is only by dipping into savings or going into debt that many of his customers can bridge the gap between the rising cost of living and their frozen wage packets.
Asda's report, written by the Centre for Economic and Business Research, predicts that the income squeeze will last until 2018, by which time the average household will be £1300 a year worse off, in real terms, than it was in 2009.
It wasn't as if employees were doing that well ahead of the credit crunch. The wage share of the economy in the 1980s, 1990s and 2000s was several percentage points lower than in the 1960s and 1970s.
There is little sign of this changing any time soon. What normally happens in an economic recovery, if this one holds, is that as productivity increases the wages share of the economy actually shrinks.
So it seems inevitable that given the downturn was sold as hitting everyone equally, the question will be asked: just who does the upturn belong to?
We are already seeing increasingly vocal campaigns about zero hours contracts and the provision of "living wages".
Could we see workplace unrest if employees decide that greater collective bargaining is their best route to wage rises? Maybe that 1980 mug would be an appropriate purchase after all.
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