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Mum, dad and those drunken daughters

ASKED to select an image that illustrates the problem of Christmas binge-drinking, many people would plump for a familiar media favourite: mini-skirted girls collapsed on street kerbs with their legs skewed out.

Young people on the lash are not, however, the focus of the latest pre-festive season alcohol awareness drive. Launched last week by the Violence Reduction Unit (VRU), the campaign opened with the testimony of Catherine Park, a mother who faced up to her own alcohol problem after waking with a hangover at 2pm on Christmas Day, having failed to get up for present-opening with her children. The look on her daughters' faces, she says, made her decide to deal with her drinking.

Contextual targeting label: 
Families

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