WHEN German women's magazine Brigitte unveiled its first "models-free" edition almost two years ago, it was hailed as a trailblazing stand against the often-implausible view of perfection peddled by the fashion world.
WHEN German women's magazine Brigitte unveiled its first \"models-free\" edition almost two years ago, it was hailed as a trailblazing stand against the often-implausible view of perfection peddled by the fashion world.
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Susan Swarbrick
Andreas Lebert, its then editor-in-chief, complained about being fed up with having to use digital manipulation to "fatten up" photographs of professional models, and vowed to only to use amateurs instead.
But the magazine has now done a U-turn, announcing a makeover after recent sales fell by 8%. The publisher has admitted the no-models policy is under review. So why did the ground-breaking strategy fail to garner the universal acclaim expected? For a start it is impossible to define what a "real woman" looks like. We come in all shapes and sizes. To say that a thin woman doesn't fall under that banner is no less insulting than intimating the morbidly obese should be hidden away from public view.
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New models? Barmy!
WHEN German women's magazine Brigitte unveiled its first "models-free" edition almost two years ago, it was hailed as a trailblazing stand against the often-implausible view of perfection peddled by the fashion world.
Andreas Lebert, its then editor-in-chief, complained about being fed up with having to use digital manipulation to "fatten up" photographs of professional models, and vowed to only to use amateurs instead.
But the magazine has now done a U-turn, announcing a makeover after recent sales fell by 8%. The publisher has admitted the no-models policy is under review. So why did the ground-breaking strategy fail to garner the universal acclaim expected? For a start it is impossible to define what a "real woman" looks like. We come in all shapes and sizes. To say that a thin woman doesn't fall under that banner is no less insulting than intimating the morbidly obese should be hidden away from public view.
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We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules, which are available here.
Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.
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