LADIES, the next time you see a man surreptitiously gazing in your general chest area, don't be alarmed – he's merely admiring your intelligence and character.
Well, that's if the latest research from York University is to be believed.
According to a study published this month, polling some 12,000 people in more than 30 countries worldwide, brains out-score hot bods on the modern man's list of most coveted qualities for his ideal partner.
Dr Marcel Zentner, a psychologist at York University, reported: "We found in societies like Britain, or especially in Scandinavia, men place increasing value on other qualities, like intelligence, rather than curvy figures or skill at cooking."
And then they all lived happily ever after? Sorry, Dr Zentner, I'm just not buying it. Did you even speak to Charlie Sheen or the cast of Geordie Shore?
To be honest, I'm not quite sure what we are all meant to take away from this study. Is it meant to signify how wonderfully far men have evolved? In a manner of speaking, I suppose they have: they certainly know the right sweet nothings to whisper in the ears of university academics.
Perhaps more perplexing, however, is the part of the research which relates to us women. While it is comforting to discover we no longer place the same importance on the financial wealth of our partners, less palatable is that this former preoccupation with cold hard cash has been usurped by a prioritisation of aesthetics. Nice, sisters, nice.
Has a constant parade of shirtless himbos – David Beckham, the plastic looking Channing Tatum, whoever Katie Price's latest boy toy is – rotted our brains? Does a perfect six-pack really outweigh someone who is a caring partner, good father and provides for his brood? I think we all know the answer: the rest is simply semantics.
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