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the temple of Apple

AND lo, once again they will come, filing like acolytes into the California Theatre in San Jose, heads bowed, the tell-tale white cords of their faith hanging like tefillin from their ears, some even wrapping the thin wires around their arms further to prove their devotion, others wearing the jet black polo neck surplice of the higher orders, all of them reverently gathering to hear more from the Book of Jobs even if the Be-Jeaned One Himself is no longer existent in this earthy realm having taken Himself to the Cloud and appointed one Tim Cook as his successor.

Yes, tomorrow Apple hosts another one of its "events" at its favourite cathedral-like theatre near San Francisco. It sent out teaser invites saying "what do you mean we're a money-making cult with a walled-garden approa ...". Sorry, the invites actually say: "We've got a little more to show you." That "little more" is widely expected to be the smaller version of the iPad – the so-called iPad Mini, or the iPadlet perhaps, or the iMnotbuyingyouanotheriPadiPad, which is how parents will see it.

Contextual targeting label: 
Consumer electronics

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