SIR Alex Ferguson had all the right ingredients to be a success as a football manager.
And he obviously knows the recipe for success when it comes to selling books.
His newly released memoir, My Autobiography, has become the fastest-selling non-fiction book since records began 15 years ago, selling 115,547 copies in a week. The previous title-holder was Delia Smith's How To Cook: Book Two, which achieved sales of 112,000 in its first week.
My Autobiography contains carefully-measured dollops of sweetness and spice, praising his longest-serving player, Ryan Giggs, to the hilt, and acknowledging his respect for his great adversary, Jose Mourinho.
Never one to mince his words, however, Sir Alex demonstrates a flair for cooking up a storm. He roasts his most famous ex-player, David Beckham, accusing him of being "obsessed with celebrity status". And he fillets his former captain, Roy Keane: "The hardest part of his body is his tongue," he says. "He had the most savage tongue you can imagine."
It has proved a winnning mixture. After all, as Delia would tell you, you can't make an omelette without breaking eggs.
We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules, which are available here.
Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.