WAS Oscar Wilde anticipating text, email and the internet?
Did he realise how society would dissolve into one amorphous lump when he pronounced: "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation."
Because doesn't it seem individuality is disappearing faster than Coisty's team options, that we seem entirely incapable of independent thought? For example? EL James writes Fifty Shades of Groin Activity for bored housewives and suddenly the world starts to read for the first time, despite the fact the writing is close to mince.
The Girl With The Dragon Tattoo wasn't a literary classic, but had Stig written The Girl With A Pluke on Her Derriere, herd mentality would surely have produced a best-seller.
Meanwhile, a lady from Blackburn does well on a TV reality contest and suddenly she's the world's biggest-selling singer – yet there are better turns appearing in Blackpool as we speak.
It seems we are all too keen to buy into a packaged product, whether it's a pro-biotic bacterium blaster, the latest Ipad or The One Show's Alex Jones. Or Gerard Butler. (Just because someone sticks a painting in a gallery doesn't make it art.) We hear upwards intonation on TV and suddenly Scots are speaking like Valley girls.
Sure, homogeny is fine when you're a 15 year-old girl on your way to H&M with your pal to buy matching outfits. Yes, teenage boys once bought albums by Emerson, Lake and Palmer, but they soon grew out of it and realised it was pretentious noise. That's why you have to take your hat off to Lady Gaga's telephone head. And even Boris Johnson.
So don't join any old club, just because you think you should. Although you may perhaps make an exception when it comes to Zumba. That looks like fun.
We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules, which are available here.
Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.