The headline of the article "Ofcom raps STV for airing too many adverts" is inaccurate and misleading (The Herald, November 15.
At no point did STV transmit more than the permitted level of commercials.
For your article to state that STV “repeatedly screened too many adverts” is wrong.
This issue relates to the duration of centre breaks, where STV broadcast trailers and station promotions, not commercial advertisements, to accommodate a longer break time elsewhere on our network. Had STV aired more than the stipulated amount of advertising (three minutes, 30 seconds), this would have resulted in a significantly different breach altogether.
We accept Ofcom’s ruling on what they acknowledge to be a very complex issue and believe it is important that the facts are made clear.
Bobby Hain,
Director of Channels, STV,
Pacific Quay,
Glasgow.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
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