Nicola Sturgeon has been sweeping the country like the winner of an election rather than the loser of the referendum.
People can't get enough of her. Last night, she addressed a packed crowd of more than 12,000 in Glasgow's Hydro.
And it is not just the SNP who are celebrating a vast increase in membership. At the Radical Independence Campaign's event nearby at the Clyde Auditorium and Glasgow Science Centre more than 3000 people gathered to discuss how to make a reality of the SNP leader's call for a better nation - a society based on social justice rather than individual greed.
It's not an easy task to reconcile the demands of economic dynamism and equality. The new First Minister has done what may come to be seen as the easy bit: constructing a Cabinet that is 50% female. Scotland is one of only three countries in the industrialised world to have a gender-balanced government.
That is a considerable achievement and one for which she and Scotland should be proud. However, that doesn't mean that this Government can simply congratulate itself that it has fulfilled its radical agenda.
The Scottish Cabinet is still overwhelmingly middle class, white and largely drawn from that rarefied pool of professional politicians who are remote from ordinary people's lives and are preoccupied with obscure party rivalries.
It will take more than blaming Westminster to tackle the many issues facing Scotland, such as poor life expectancy among working-class people, lack of educational attainment, the housing crisis, low pay.
The First Minister will this week have to decide whether or not to endorse the proposals of the Smith Commission on "extensive new powers" for Holyrood.
Expectations are not high. The Scottish Government has a responsibility to look closely at whatever minimal measures are offered to see if they can be used constructively in Scotland.
In the absence of any radical devolution of economic powers, the Government should ensure that Scotland does not lose out from any reform of the Barnett Formula that allocates public spending in Scotland.
It may be ironic that the SNP finds itself defending a formula which it has for many years claimed disadvantages Scotland.
We live in peculiar times, when losers are winners and nationalists must argue for fiscal union. But Nicola Sturgeon needs to be pragmatic and positive. This is not the time for empty gestures or narrow identity politics. Sturgeon must live up to her promise to govern for all the people, irrespective of gender and social class, if she wants to ensure that her pop star appeal is not just for Christmas.
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