Death, corruption and environmental destruction are the last thing anyone wants as the subtext to personal happiness and commitment - or even just to the feelgood factor inherent in a piece of beautiful jewellery.
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Diamonds: be the world's best friend
With the release today of Blood Diamond, a film that highlights the ruthless trade in diamonds which funds civil wars waged by child soldiers in Africa, the glittering attraction of diamond jewellery might lose some of its lustre.
