Distillers' attempts to revitalise the UK Scotch whisky market by introducing more "accessible" brands are faltering badly, and some recent campaigns intended to attract a younger generation of drinkers have been axed.
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Efforts to rejuvenate whisky are scotched
Distillers' attempts to revitalise the UK Scotch whisky market by introducing more �accessible� brands are faltering badly, and some recent campaigns intended to attract a younger generation of drinkers have been axed.
