Edinburgh is set to host a Harris Tweed ride in the form of a 10-mile bicycle journey around the city in conjunction with the Campaign for Real Wool.
Founder Mike Donald conceived the idea in 2011 after similar ventures popped up in London, Tokyo and New York, and brought the ride to Scotland's two biggest cities.
Now joined by Paul Crawford - formerly Glasgow's Sub Club boss - and Mark Hogarth - creative director of Harris Tweed Hebrides - at the helm, the ride aims to celebrate the historic cloth and raise money for the campaign simultaneously.
The ticketed event features riders from some of Edinburgh's preeminent retailers including Walker Slater, Common People and Hamiltons, as well as gastro destinations The Blackbird and Tea at The Bonham.
Joined by a sheep or two, riders will take to their Pashleys and penny farthings and chart the city using their wheels. Retailer involved will be providing outfits for a raffle and "surprises" will also be a part of the day.
HeraldScotland Man about Town blogger Gordon J Millar, who is the event's ambassador, said:
"Every now and then I feel the need, the need for tweed, so when Mark Hogarth got in touch, after a hugely successful Ryder Cup, and asked me to be an Ambassador for the Harris Tweed Ride - for Wool Week, you can imagine my excitement!
"This gentle two-wheeled odyssey meandering through Ye olde Reekie, in association with Harvey Nichols and the Campaign For Wool, begins in St Andrew Square where we'll meet from 11:30am this Sunday.
"Walker Slater and Hendrick's Gin are also involved in this grand day out. Our good friends Common People are holding a raffle for everyone involved for a chance to win an outfit, including one of their Heron jumpers, made from British Wool."
The Harris Tweed bike ride will run Sunday October 5 from St Andrews Square, Edinburgh. For more information on how to buy tickets click here.
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