The best of British design was showcased at London Fashion Week as it kicked off in style today.
Designers, models and fashionistas from all over the world are expected to attend the event, which runs until Tuesday.
Highlights will include Burberry, Christopher Kane and the Vivienne Westwood Red Label show which takes place on Sunday, when Matthew Williamson, Temperley London and Topshop will also showcase their spring/summer 2013 designs.
Kelly Brook, Poppy Delevingne and Jameela Jamil attended Zoe Martin's show at Mercur Studios. The designer's collection was inspired by her travel to Africa, incorporating easy to wear, colourful and breezy separates.
British designer Caroline Charles showed her collection on the Courtyard Show Space catwalk at main venue Somerset House. Her beachwear designs were a riot of colour with tropical prints and jazzy patterns inspired by Latin America. They contrasted with white floaty summer dresses and monochrome formal wear which was also shown.
Also making an appearance was Christopher Ciccone, brother to Madonna, who debuted his collection at during the Nico Didonna Spring/Summer 2013 show at the Italian Cultural Institute.
Libby Banks, editor of fashion website mydaily.co.uk, said she expected the success of the Olympics and Paralympics to translate to fashion with British designers becoming bolder and more experimental than ever.
She said: "Britishness is cool again, I think we have got a new confidence.
"After the summer that we've had, I expect that designers will channel it into their work, and we'll see a celebration of Britishness and also a confidence to do something completely different and new. We're definitely seeing a movement away from nostalgia."
She said she expected print to be "incredibly strong", with Kane, Mary Katrantzou and Erdem at the forefront of the trend.
She added: "A bold, optimistic approach to print is going to be really key. Not florals anymore but different stand-out pieces that shout and aren't apologetic is what I'm expecting to see."
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