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This is mod-ern life: Pretty Green opens branch in Livingston Designer Outlet

A new store has opened in Livingston Designer Outlet, as former Oasis frontman Liam Gallagher adds his fashion brand Pretty Green to the wide range of designer shops at the outlet centre on Almondvale Avenue.

In addition to generous discounts of up to 60% off available on a wide selection of high quality menswear in the new store, there will also be a range of celebratory offers during the launch, including buy three items and recieve an extra 10% off the cheapest product.

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One of the most contemporary names in British fashion, Pretty Green  is an up-front, classic British menswear fashion and lifestyle brand synonymous with music. Founded by Liam Gallagher in 2009, the store stocks a range of products, designed by the rocker.

Centre manager, Karen Stewart, said: "We are delighted to be welcoming the Pretty Green brand and team to Livingston. The new store will make the British range accessible to more fashion-conscious men, and there are some fantastic discounts on some classic pieces that will let the wearer buy into the brand without breaking the bank.

"As one of the most distinctive and sought-after brands for fashion-forward men, the store will further strengthen our brand offering in the centre. Livingston Designer Outlet continues to build strong brand momentum and with over seventy stores we can offer an eclectic mix of fashion, gifts, accessories and homeware at the very best prices to our customers."

Over 70 leading brands on site make Livingston Scotland's largest designer outlet. There are unbeatable bargains with stores offering up to 60% off RRP everyday. Pretty Green joins the impressive group of iconic and high street names which the Livingston Designer Outlet houses, including Ted Baker, Kurt Geiger and Radley. The site also includes a VUE cinema and Paradise Island Adventure Golf all set in a modern and relaxing environment, with the added bonus of late night shopping until 8pm every Thursday.

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