The idea of women liking beer was never an issue for Scottish beer-maker Robert Knops when he launched California Common to acclaim in 2010 but it was for his former employees at Molson Coors, whose brands include Carling and Grolsch.
The idea of women liking beer was never an issue for Scottish beer-maker Robert Knops when he launched California Common to acclaim in 2010 but it was for his former employees at Molson Coors, whose brands include Carling and Grolsch.
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Tom Bruce-Gardyne
Ah, beer.
"Brewed for centuries, drunk by men," begins a deep voiceover to a recent ad for Knops beer. Set in a pub full of people with fake beards, there are gasps of disbelief when a woman walks in and orders a pint. As the video concludes:"It's a modern taste that can even be drunk clean-shaven, or by girls."
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