On the same day that new drink driving legislation comes into force, Tennent's is to launch Hee Haw - an alcohol-free lager that will be available in pubs throughout the country.

Although coinciding with the Scottish Government's legislative reform, Tennent's had already been developing Hee Haw for some time in response to an existing gap in the market; a lack of high-quality lager packed full of taste but without being packed full of alcohol. Hee Haw will have an ABV below 0.05%.

"Over the last few years, we've increasingly been asked by Tennent's drinkers to create a lager that's non-alcoholic," said Paul Condron, Tennent's Marketing Director.

"From shift workers, to designated drivers, the demand for something like Tennent's Hee Haw has been there for some time - and we only expect that demand to increase substantially now the legislative reform is in full effect.

"We've spent a lot of time to get Hee Haw just right, meaning that although we've taken the alcohol out, we've kept the flavour in. We look forward to seeing what drinkers think of it."