On the same day that new drink driving legislation comes into force, Tennent's is to launch Hee Haw - an alcohol-free lager that will be available in pubs throughout the country.
Although coinciding with the Scottish Government's legislative reform, Tennent's had already been developing Hee Haw for some time in response to an existing gap in the market; a lack of high-quality lager packed full of taste but without being packed full of alcohol. Hee Haw will have an ABV below 0.05%.
"Over the last few years, we've increasingly been asked by Tennent's drinkers to create a lager that's non-alcoholic," said Paul Condron, Tennent's Marketing Director.
"From shift workers, to designated drivers, the demand for something like Tennent's Hee Haw has been there for some time - and we only expect that demand to increase substantially now the legislative reform is in full effect.
"We've spent a lot of time to get Hee Haw just right, meaning that although we've taken the alcohol out, we've kept the flavour in. We look forward to seeing what drinkers think of it."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article