Part of Homecoming Scotland 2014, food event pioneers Jelly & Gin will create an immersive experience next month designed to evoke the sights, sounds and scents encountered in the whisky making process from grain to glass.
The duo behind the brand - Carol Soutar and Aoife Behan - is taking over a former milk factory and aims to transform it into a multisensory adventure in just two days.
"Create:Eat:Whisky will be our biggest challenge yet" says Jelly & Gin Creative Director Carol Soutar. "We have two days to turn a former factory space into an unforgettable whisky experience, and we have a great team of artists and designers working with us so I have no doubt it that we will pull it off."
The journey into whisky focuses on four key flavour profiles: rich & spicy, light & delicate, smoky & peaty, and smooth & sweet. Guests will experience each whisky through all the senses.
The quirky venue, a former milk factory in Leith, will change in atmosphere during the tasting through the use of lighting, projection, sound and scent. Small bites of locally sourced food will complement each of the four drams which have been carefully selected from Jura Whisky Single Malts.
Jelly & Gin are well known on the Scottish food scene for guerrilla dining events such as Burgher Burger and the crowd-sourced dining extravaganza Create:Eat, earning them a reputation for producing unique and unusual food experiences.
"We're delighted to have been awarded funding from the Scotland Food and Drink fund it means that have been able to nurture relationships with Scottish food and drink producers in order to give our guests an outstanding multisensory experience" says Jelly & Gin director
The event is part of Whisky Month, a month-long countrywide celebration of Scotland's national drink during May 2014 and is supported by Scotland Food and Drink.
The event will run from 14 - 20 May. Weekday tickets cost £15 (early bird) or £20 (standard) Evening and weekend tickets cost £20 (early bird) or £25 (standard).