The British Retail Consortium (BRC), publishing the figures today, appears at pains to highlight the impact on sales of Easter having fallen earlier this year than last.
In spite of the reverse in sales, BRC director-general Helen Dickinson declared April had actually been a better month than March, especially for non-food sales.
She said: "On the surface, these are really poor figures but they're hiding another respectable month. The fact the boost from Easter didn't fall in April this year hit food sales in particular."