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It's the end of the road for carefree consumption

Mike Dailly: Do you think of yourself as a consumer? The Scottish Consumer Council (SCC) has just published a booklet telling us why we should.

MIKE DAILLY Do you think of yourself as a consumer? The Scottish Consumer Council (SCC) has just published a booklet telling us why we should. It's not our "business to tell people what to call themselves", say the SCC.