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Male order: children's clothing

Jools Oliver, wife of education minister-bothering celebrity chef Jamie, has designed a collection of clothes for children aged up to five in a collaboration with Mothercare.

It hits the shops in August.

Oliver isn't the only female 'celebrity' to turn her eye to munchkin apparel, either. The Olsen twins, Mary-Kate and Ashley, have designed a line of toddler wear for giant US supermarket chain Wal-Mart – and they don't even have children. Madonna does have kids, but even she had the sense to restrict her Material Girl line to girls.