Thirty years ago, without their being aware of grape varieties, wine drinkers wouldn't venture beyond some reasonably well-known appellations and a handful of brands.
A restaurant has to be extremely good to command £40 for three courses, or even a coy £39.50, as charged by the Mulroy, a relative newcomer to Edinburgh's prosperous West End.
Vijay Mallya, the billionaire businessman from Bangalore who owns Whyte & Mackay, predicts India could become the world's biggest single market for Scotch whisky.