So far our national spirit has remained tantalisingly out of reach for most Indians thanks to cripplingly high import tariffs, but these are set to come tumbling down later this year.
It's claimed India is the biggest whisky-drinking nation on earth, though it depends what you call whisky. The Indian version is mainly made from molasses and therefore closer to rum, yet in name, colour and imagery it leans towards Scotland rather than the Caribbean. Two of the biggest brands, both owned by Mallya, are McDowell's and Bagpiper, otherwise known as Punjabi rocket fuel. He would love to sell them here if the EU would only relax its definition of whisky in return for those tariffs being cut.





