A Scottish internet start-up hopes to change the way we shop online for clothes after raising £150,000 in funding from private investors and Scottish Enterprise.
Mallzee.com, which launches in June, will allow users to create 'personal shopping malls' from a selection of 250 stores including ASOS, Urban Outfitters and House of Fraser.
Users will have clothes recommended to them based on current tastes and styles, and will be able to chat live with friends as they shop and recommend products to each other.
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Despite being only a few months old, and not having formally launched, Mallzee.com has already been named as one of the top start-up concepts in Europe and has been fast-tracked by business accelerator Entrepreneurial Spark as one of their first intake.
Entrepreneur Cally Russell, the 25-year-old founder of the company, said: “This investment will allow us to grow the company to six full-time members of staff, launch fully and really start to change shopping online across the world.”
He added: “The amount being spent on clothes online is increasing by 15% every year and the e-commerce boom is showing no signs of slowing down, especially when you look at what’s happening on the high street.
“We’ve already seen a huge number of sign-ups from abroad and we're confident that with this investment that we'll be able to take the first steps in creating a global business from right here in Scotland.”