For the past week, the nation has been gripped by the moving storyline of Coronation Street's Hayley Cropper and her controversial assisted suicide.
So last night's National Television Awards marked a decidedly different tone in the world of soaps, as some of Britain's best-loved actors shed the skins of their characters to party 'til the wee hours.
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Doctor Who won big, with Matt Smith scooping the Drama Performance award and the series itself coming first in the Drama category, while Ant & Dec picked up the Entertainment Presenter and Landmark awards.
Away from the stellar performances commended on-screen, stars didn't disappoint with an array of covetable outfits on the red carpet.
The strapless, full length gown - that award do staple - was a common theme, but the halterneck dress also made a storming return to form as seen on the likes of model Abbey Clancy and Coronation Street stars Brooke Vincent and Michelle Keegan.
Bold make-up proved a hit, too, as actress Georgia May Foote and Dancing on Ice judge Ashley Roberts embraced a plum lip - indeed, colour seemed to be the order of the night with a number of juicy-hued gowns and suits out in force.