Food and drink connoisseurs can get a flavour of our nation's rich natural larder thanks to the launch of an online TV hub dedicated to promoting Scotland's finest produce.
Launched this week, scottishfoodanddrink.tv will showcase Scotland's world-class products, artisan and large scale producers and foodie events during 2014 - bringing our premium produce to life for consumers, producers, industry leaders and the media both at home and abroad.
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The TV hub was created to reinforce Scotland's growing international reputation as a Land of Food and Drink as part of 2014 Food & Drink - an industry-led campaign supporting the value growth of the sector to £16.5 billion by 2017.
Some of Scotland's leading food and drink brands and producers are featured on three themed channels: Our Stories, Scotland's Larder and What's On. Viewers can view clips from artisan and large scale producers spanning: Bruce Farms, Macsween, Rannoch Smokery, IceDelight, Allanwater Brewery, Tennent Caledonian, The Highland Chocolatier, Scotty Brand and Diageo to name but a few.
The 2014 What's On channel will give visitors a taste of 2014 events such as the recent Big Burns' Supper in Dumfries; launch of the River Tay salmon fishing season and wide ranging Homecoming celebrations.
Viewers will alsoget a sneak preview of the food and drink villages at some of this year's key gatherings including the Glasgow 2014 Commonwealth Games and the 2014 Ryder Cup.
Scottishfoodandrink.tv will highlight the importance of provenance by featuring specialities with protected geographical indication (PGI) status like Scotch Beef and Scotch Lamb, Scottish Smoked Salmon and Arbroath Smokies. Seasonal produce will also be promoted through recipe demonstrations from chefs like Jacqueline O'Donnell from The Sisters Restaurant and Mark Greenaway of his eponymous restaurant in Edinburgh.
Fiona Richmond, Scotland Food & Drink 2014 project manager, said: "This is a first for the industry and the 2014 Food & Drink team is working in partnership with producers and stakeholders to showcase our iconic products and fantastic natural larder at every opportunity.
"This industry has a great story to tell, from our forward-thinking producers who combine tradition with innovation to regionally-diverse products with a truly unique taste and character. Scottishfoodanddrink.tv is a one-of-a-kind, living, breathing diary of food and drink events, producers and products in this milestone year.