With scores of stalls all under one roof, it could be said that the Royal Highland Show, part of Homecoming 2014, is the Toys R Us of the food and drink world.
The event's Scotland Food & Drink Hall will feature a host of quality and award-winning products from almost 100 companies, plus a line-up of some of Scotland's top chefs demonstrating their culinary skills.
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With surveys concluding that 90% of show visitors view the Food Hall as a "must see" attraction, thousands are expected to see, smell, taste and listen to all that's best about preparing, cooking and eating Scottish food and drink (and some of the best produce from a few other places as well). To top it all off, a number of short-listed companies from the 2014 Scotland Food & Drink Excellence Awards will be exhibiting, including Summer Harvest Oils and Graham's The Family Dairy.
Once again, the Scotland Food & Drink Hall will feature the whole range of Scottish food and drink producers, from big hitters such as Mackies of Scotland and Walkers Shortbread, to smaller concerns like Stahly Quality Foods who are based in Fife and sell delicious black pudding, bacon and haggis made to the European Gold Cup winning recipe. There is also another Fife based company, Laura's chocolates, a regular show exhibitor and new for 2014 is Strathearn Distillery, a botanical gin producer from Methven, Perthshire.
One of the top attractions will be the cookery theatre, with a four day rolling programme of more than 30 absorbing demonstrations by top chefs, including Roy Brett, Neil Forbes, Paul Wedgewood and David Haetzman. Managed and organised by passionate Scottish food advocate Wendy Barrie, the theatre's title sponsor is Marine Harvest, one of the biggest producers of high-quality Scottish salmon.
Royal Highland Show manager, David Jackson, said: "With a supportive new sponsor and the enthusiastic input from organisers and exhibitors the Royal Highland Show cookery theatre is worth the cost of the show entry ticket all on its own.
"Food and drink production is growing in importance year on year for Scotland and it is encouraging that we have more Scottish producers than ever before. As an event highlighting the whole chain from farm to retail counter, the Royal Highland is a unique food festival and an essential shop window for our great Scottish produce."
The Royal Highland Show will run 19-22 June. Tickets are available on the show's website.