Name

Mhairi Clarke

Bio

I am a communications specialist, entrepreneur and mum, sometimes in that order, usually in no order at all – whoever shouts the loudest.  I split my time between communications work, running my newly launched children’s e-boutique, The Clothes Tree, and building another small empire made entirely from Lego. A politics graduate from Glasgow University, I've spent over 14 years working in the media, including a spell with Blue Peter, and I'm still amazed at what can be done with sticky back plastic, toilet roll holders, pipe cleaners, silver paint and a Granny.

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  • How business enemies could do better by becoming friends

    I’m feeling like there’s a bit of gentle revolution in the way businesses are operating in their competitive environment which has sparked a whole new wave of collaborative working.

    If you segment your competitors into different types of competitor, I will bet you that in there somewhere is a company you would rather like to partner in some way.

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  • My business needs a beginner's guide to getting known online

    I look at the other businesses I know of, and the people running them, and like me they get up every day, do their stuff and nobody sees the background of worry, occasional carnage, frustration and number crunching.

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  • All my products need now is the right space

    So why reader, would I spend nearly every waking moment, and many, many of my sleeping ones, thinking of a way to get my dream shop?  

    It’s not that I’m having difficulty in finding the shop.  I’ve seen it.  I’ve been in it.  I fell in love with it in a heartbeat. I’ve already pictured every piece of my furniture and all my gorgeous items of children’s clothing (my business, the Clothes Tree, is an e-boutique selling second-hand designer children’s clothes) in the shop. 

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  • The January transfer window

    While the Scottish Premier League is alive with all the moving, shaking, switching, twitching, coming and going (or maybe not so much this year), I am busy pulling little golden nugget plans through my own virtual window, before hopefully capturing them and transferring them into a solid reality.

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  • Stuck in a moment

    Everyone needs to know your business in business, but how do you make your business everyone’s business?

    As a communications professional, I had my launch strategy all mapped out months ahead of The Clothes Tree going live.  Raising awareness was my business, so I knew what I was doing right from the start. Right? Wrong.

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  • A seed of an idea

    Probably while on holiday when your mind wanders into an untapped magical creative space, and you return home, energised and full of optimism about your new idea and future, only to return to work and become swallowed up by life again. That, or you accept that your amazing idea was the entrepreneurial equivalent of Alan Partridge’s ‘Monkey Tennis’.

    They say that the best ideas are the most simple ones.  Like Facebook, Twitter, the simplicity of Google as a search engine.  

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Headshot image

Name

Mhairi Clarke

Job Title

Business Commentator

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