Now that recorded music is bringing in less and less revenue for artists and their entourage, the ability to perform well live and offer a one-off experience has become more crucial than ever.
Traversing the motorways, performing to a converted fanbase is one thing; but the big money is at festivals. Whether it's in a muddy field or at a hipster-curated city event, the opportunity to connect with a far larger audience now attracts an all-inclusive medley of popular household names, veterans on the comeback trail and up-and-coming artists trying to make their mark.
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