AN independent Islay whisky distiller is on course to increase sales by 65% to more than £10 million this year helped by booming demand for Scotch overseas.
However, Bruichladdich Distillery Company said the success was being driven by growth in established markets such as America and warned that talk of countries such as China becoming big markets for Scotch is premature.
Managing director Mark Reynier said while Bruichladdich was doing business in Asia he doubted the market for Scotch in countries such as China was anywhere near as big yet as recent reports of booming sales in Asia suggested.
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