Prolonged celebrations raise spirits of distillers

THE Chinese New Year, which lands today, marks the end of what has become for the whisky industry a prolonged festive season that began in November.

Previously distillers could sit down on January 3 and count up the Christmas and Hogmanay takings. Now they benefit from weeks of celebrations running from Thanksgiving in the United States in late November to the Spring Festival celebrated in China and many other parts of East Asia.

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