BUSINESS people in Glasgow have been urged to play a more proactive role in helping to the city to attract conferences and events.
The challenge has been laid down by the organisers of the Think Scotland, Think Scotland Conference, developed by Business for Tourism Scotland, which takes place at the Glasgow Science Centre on June 3.
Promising to engage with businesses on an "unprecedented scale", it will aim to equip company leaders with marketing tools, knowledge and support to become advocates of business tourism in Scotland.
The event, hosted by BTfS, comes as the business tourism sector in Scotland is challenged with growing revenue by £400 million or 21 per cent to £2.3 billion by 2020.
Public bodies Scottish Enterprise and VisitScotland are supporting the initiative by using their networks at home and abroad to generate enquiries.
Judy Rae, head of corporate events at Glasgow Science Centre and BTfS chair, said: "I'm a passionate believer that business tourism is about more than tourism, it's an economic driver that brings substantial and far reaching benefits to the wider region. "With TSTC we are directly engaging with business leaders, simply asking them to consider putting Glasgow and Scotland forward as the next host location for their organisation's next annual conference, team building or incentive event.
"Business events offer Scotland an unrivalled opportunity to showcase the country's strengths in our key sectors. Many potential investors have their first ever experience of Scotland through attending an international business event hosted here. Equally, innovative and internationally ambitious Scottish companies use conferences to develop new business opportunities. TSTC opens a new dialogue and exciting opportunities for Scotland."
Along with the Glasgow conference, TSTC will be hosting events in Edinburgh, Glasgow, Dundee, Perth, Dumfries, Aviemore, Inverness, Stirling, Aberdeen and Fife throughout the summer.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article