STEWART MacLelland returns to the boardroom and unrolls a big map of Scotland.
We might be in one of the Edinburgh New Town's many townhouse offices, a long way from the Scottish Salmon Company's (SSC) farming territories, but suddenly the scope of the business becomes clear.
All 40-odd farms are represented by coloured stickers, clustering around Loch Fyne in Argyll and the Outer Hebrides. Other colours represent plants for slaughtering and gutting and possible sites for new farms. Mr MacLelland, who takes over as chief executive next month, is soon prodding at them like an amiable colonel preparing for battle.
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