With the changing landscape of marketing communications, particularly with the recent explosion of social media, it's always worthwhile to take some time away and reflect on it all.
I was fortunate enough to attend the Social Media Results conference in London recently to hear from some of the world's biggest brands, including: Adidas, Google, American Express and Vodafone.
I made sure to take note as these brands are living proof that ROI (return on investment) can be made from digital media. The development of social media monitoring tools has made this even easier for marketers to assess which activity delivered the results, and more importantly, which activity failed miserably.
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