So how do I get a job in social media?

I was delighted to be asked to go back to my roots recently and hold a guest lecture for Strathclyde Business School honours marketing students.

It struck me that the curriculum of the marketing course remains somewhat traditional, with a seeming reluctance to introduce a dedicated social media elective.

It goes without saying however, that the course material would continually need revisited, which would be a strain on resources as it remains unknown as to how social media will evolve over the next few years.

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