After the cynicism comes the euphoria.
But you can't bottle euphoria; if you are not careful it vanishes in no time. There is a strong need to capitalise on the success of the London Olympics as a matter of urgency.
Two Tory peers have been making this point forcefully. Lord Colin Moynihan, himself a distinguished rower and boxer, noted that a disproportionate number of our successful Olympians were educated privately. Lord Sebastian Coe, one of the greatest runners of all time, and the man who as chair of the organising committee probably deserves more praise for the success of the Olympics than any other individual, said there is "a limited opportunity" (in terms of time) to build on the great achievements of the British team.
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