No seductive gold wrapping.
No sharp purple and white either. However, the new packaging for all cigarette brands sold in Australia won't lack visual impact: all the companies' products will feature stark pictures.
Some will show the misery of mouth cancer or the damage caused by lung cancer. Others will carry the image of a bedridden child suffering the effects of inhaling passive tobacco smoke. The Australian scare tactics, actively under consideration by the Scottish Government, are a radical attempt to stop smokers killing themselves, and, perhaps more importantly, stop impressionable youngsters becoming addicted.
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