GURUS don't tend to get the best press when it comes to helping politicians – remember Carole Caplin's role as Cherie Blair's "lifestyle adviser", which ended badly following a rift with Alastair Campbell.
So it is hardly surprising the SNP's "emphasise-the-positive" strategy, being put together with the help of psychologist and life coach Claire Howell, has attracted the derision of their political opponents.
And, in truth, smiley phrases and high-fives will not by themselves persuade people to vote for independence if they are not also presented with well-constructed arguments on its benefits.
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