There has been a welcome backlash against the move by milk cartels to skim even more profit by cutting the price paid to farmers.

Big dairy companies are paying heed to public opinion but we must maintain the level of solidarity.

Be vocal at the supermarket. Give it laldy with the theme tune from the Archers (it starts dum-de-dum-de-dum) and tell the store manager there will be a boycott if they don't give the farmers a bigger cut.

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