People are putting themselves and their children at risk of skin cancer as research suggests many are unable to recognise symptoms and are unaware of the dangers of sun exposure.
Almost half (49%) of British people feel their personal risk of skin cancer is low or non-existent, research by Nuffield Health finds.
More than one-third do not think they could identify symptoms of skin cancer, such as new moles, itchy or bleeding moles or moles that change colour or shape, the study, carried out with 2000 people, also finds.
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