At some point during Friday night's England v Sweden clash you could have been forgiven for thinking you were watching a Premier League game between two mid-table sides.
Lots of end-to-end stuff, mistakes and imprecision, physicality and grit- but also a directness that leads to goals and, ultimately, entertainment.
Not surprisingly the Premier League cheerleaders called it the "best game of the tournament". Some cited is as evidence of why it made perfect sense for Sky to pay 70% more than it previously had at last week's rights auction, despite the fact that, for most packages, they were the only serious bidder.
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