WHYTE & Mackay, has signed up Meidi-Ya, principal purveyors to the
Japanese royal household and leading wholesale distributor, to market
its flagship brand, Whyte & Mackay Special and its range of 12, 18, and
Loading article content
30-year-old blends, in Japan under a 30-year contract.
The nationwide distribution, negotiated ahead of April's planned
reduction in the tax on spirits imported into Japan, will also include
John Barr, Old Mull, Stewart's Finest Old, Dalmore and
Managing director, Mr Michael Lunn, heralded the development as ''the
most significant agreement the company has negotiated since the
acquisition of 10 new whisky brands in 1986 from DCL.''
Whyte & Mackay, which was sold last year by Lonrho to Brent Walker,
has high hopes of the new initiative. By the end of the first year it is
expecting a 100% increase in sales to Japan, multiplying seven times
after 10 years.