COMMERCIAL FEATURE Robert Webb is perhaps best known for playing Jeremy Usborne, or Jez, in popular sitcom Peep Show.
Throughout the shows eight series’,Jez became notorious for his unusual way of seeing the world, leading to some of the most TV comedy’s most memorable quotes. If you haven’t seen Peep Show, the programme allows the audience to hear the character’s thoughts. In the latest episode – aired just after Christmas – Jez mused, “Good old fate. It does the hard work so you don't have to. Or am I thinking of flash?” An insightful example of the character’s twisted worldview.
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The latest role to be taken on by Robert Webb is Maurice Wigglethorpe-Throom; imagine something along the lines of Jez’s aristocratic uncle on LSD. The fictional founder and CEO of comparethemarket.com, Wigglethorpe-Throom is passionate about the benefit of comparing products online, as seen here in this exclusive video – a spin-off from the television ad campaign.
Wigglethorpe-Throom is essentially an exaggeration of Jez’s character traits, combined with the wardrobe of the price comparison website’s previous brand ambassador Alexander Orlov, the world-famous meerkat. This fusion creates a comedy monster that dresses in crushed red velvet and has a predilection for elaborate analogies and antiquated phraseology.
The video leaves you feeling sorry for the long-suffering butler but somehow manages to do what it sets out to do: instil an understanding of why it is import to compare energy providers with comparethemarket.com – even if the metaphor they use does leave a foul taste in the mouth.