ONE-quarter of smokers claim that the cost of their habit is a bigger motivator to quit than implications for their health.
According to a study conducted by the British Heart Foundation, 34% of smokers said they felt guilty about the amount they are spending on cigarettes.
A poll of 2000 smokers found that 25% reported they were more inclined to kick the habit because of concerns about money over the effects on their long-term health.
As part of its 30th annual No Smoking Day campaign, the charity is calling on smokers to think about how much money they could save if they quit.
A person who smokes 20 cigarettes a day would save themselves £2555 over the course of a year if they decided to quit.
Dr Mike Knapton, associate medical director at the British Heart Foundation, said: "These figures reveal the emotional burden smokers endure by feeling guilty about the impact their addiction has on family life and their finances.
"Fortunately, if you smoke and want to stop, we're here to help.
"More than 750,000 smokers will attempt to quit on No Smoking Day on Wednesday March 13.
"So why not get ready to join in and reward yourself and your family with the money you save."