World heavyweight champion Wladimir Klitschko has designed a new alphabet - using the full power of his 12-and-a-half inch fists.
The 6ft 6in Ukrainian created a new font by punching blue paint onto giant canvases, all in the name of his klitschko-vs-illiteracy.com charity.
The 'fist font' canvases are being sold on eBay for charity, and fans can download the font from the website of typeface provider Monotype.
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Wladimir, whose brother Vitali is an unofficial leader in the anti-government protests in Kiev, hopes to raise money to help the 250 million children worldwide who have no access to education.
He said: "Charity means to give something back and usually you shake hands on the red carpet and say something. But today was a little different and I've done it the way I can do it the best - with boxing!
"Over 250 million children around the world are illiterate and will only have a future if they have an education - today we're trying to make it happen."
Frank Wildenberg, managing director of Monotype, said: "This is a great effort by Wladimir Klitschko to bring attention to the problem of illiteracy which affects children internationally.
"This campaign worked with our typeface experts to offer the public a 'fist font' that is striking, but also easy to read. We're proud that Monotype is in the corner of a world heavyweight boxing champion helping children to read."
To find out more visit www.klitschko-vs-illiteracy.com